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All business is local: why place matters more than ever in a global, virtual world

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Average Rating
Publisher:
Portfolio/Penguin,
Pub. Date:
2012.
Language:
English
Description
Why businesses should never underestimate the power of place.

Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time.

The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has.

Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways.

Drawing on a blend of hard data and engaging anecdotes, this book will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.

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ISBN:
9781591844655
9781469000244
9781469000237
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Grouping Information

Grouped Work IDcec5a4d2-ce66-59fe-510e-3f156c4802fe
Grouping Titleall business is local why place matters more than ever in a global virtual world
Grouping Authorquelch john a
Grouping Categorybook
Last Grouping Update2020-03-21 03:52:36AM
Last Indexed2020-04-03 06:07:17AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Dixon, Walter.
Jocz, Katherine E.
authorQuelch, John A.
author2-roleDixon, Walter.|Narrator
Gildan Media.
Jocz, Katherine E.
hoopla digital.
author_displayQuelch, John A
available_at_broomfieldBroomfield
detailed_location_broomfieldBroomfield Non-Fiction
display_descriptionWhy businesses should never underestimate the power of place. Today's business leaders are so obsessed with all things global and virtual that they risk neglecting the critical impact of physical place. It's a paradox of the Internet age: now that it's possible for businesses to be everywhere at once, they need to focus on what it means to be one specific place at a time. The best global brands, from IBM to McDonald's, are by design also the leading local brands. For instance, your decision to patronize Starbucks will depend on whether it's the best local coffee shop in your neighborhood, not on how many thousands of global locations it has. Marketing experts John Quelch and Katherine Jocz offer a new way to think about place in every strategic decision-from how to leverage consumer associations with locations to where to position products on the shelf. They explore case studies such as Nike and The Apple Store, which use place in creative ways. Drawing on a blend of hard data and engaging anecdotes, this audiobook will help any business-from global mega-brands to boutique, small town stores- influence customers more effectively.
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isbn9781469000237
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9781591844655
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primary_isbn9781591844655
publishDate2012
2018
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b19280580BookBooksEnglishPortfolio/Penguin, 2012.248 p. : ill. ; 22 cm.
OneClick digital (Loveland):rbdZ100137156eAudiobookAudio BooksUnabridged.EnglishGildan Audio ;2018, p2012.1 online resource (5 hr., 18 min.)
hoopla:MWT11212628eAudiobookAudio BooksUnabridged.EnglishGildan Audio, 2012.1 online resource (1 audio file (5hr., 30 min.)) : digital.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b19280580.i24847896On ShelfOn Shelffalsetruetruefalsefalsetrue9999
subject_facetAudiobooks
BUSINESS & ECONOMICS / General
Business
Communication in marketing
Downloadable audio books
Globalization
Internet marketing
Marketing
title_displayAll business is local : why place matters more than ever in a global, virtual world
title_fullAll business is local : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz
All business is local : why place matters more than ever in a global, virtual world [electronic resource] / John A. Quelch and Katherine E. Jocz
All business is local [electronic resource] : why place matters more than ever in a global, virtual world / John A. Quelch and Katherine E. Jocz
title_shortAll business is local
title_subwhy place matters more than ever in a global, virtual world
topic_facetBUSINESS & ECONOMICS / General
Business
Communication in marketing
Globalization
Internet marketing
Marketing