Small message, big impact: the elevator speech effect
You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say?We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:* Build a convincing case using six of the most consistently effective arguments.* Incorporate unique illustrations to bring your message to life.* Speak in your own authentic voice; the art is in your delivery!In this newly updated edition, Sjodin offers her time-tested strategies and advice.Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
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|Grouped Work ID||65bd756d-dbf4-8955-856b-535c499fa58e|
|Grouping Title||small message big impact the elevator speech effect|
|Grouping Author||sjodin terri l|
|Last Grouping Update||2020-01-25 20:02:01PM|
|Last Indexed||2020-01-26 06:05:22AM|
|auth_author2||Sjodin, Terri L..|
|author||Sjodin, Terri L.|
|author2-role||Hachette Audio (Firm).|
Sjodin, Terri L..
|author_display||Sjodin, Terri L|
|display_description||Don't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! This audiobook shows: How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.|
|local_callnumber_broomfield||658.4 Sjodi |
BUSINESS & ECONOMICS / Business Communication / General
Downloadable audio books
|title_display||Small message, big impact : the elevator speech effect|
|title_full||Small message, big impact : the elevator speech effect / Terri L. Sjodin|
Small message, big impact : the elevator speech effect [electronic resource] / Terri Sjodin
Small message, big impact [electronic resource] : the elevator speech effect / Terri L. Sjodin
|title_short||Small message, big impact|
|title_sub||the elevator speech effect|
|topic_facet||BUSINESS & ECONOMICS / Business Communication / General|