Small message, big impact: the elevator speech effect

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Average Rating
Publisher:
Portfolio,
Pub. Date:
2012.
Edition:
rev. ed.
Language:
English
Description
You're in the airport waiting for a flight when you spot the CEO of a company you've wanted to connect with for ages. He's also waiting for his flight. Your flight! Should you walk over? What would you say?We've all been there. An opportunity presents itself and you have one chance to share your important message. In this age of information overload, no business skill is more essential than being able to connect with others quickly, whether in a one-on-one meeting or in front of thousands of people.Acclaimed speaker and consultant Terri Sjodin defines an elevator speech as a brief presentation that introduces a product, service, or idea. Its purpose isn't to say everything about your topic-just to intrigue and inspire the listener to want to hear more. Her bestselling book is an entertaining, practical guide to making your message concise, compelling, and effective. She reveals, for instance, how to:* Build a convincing case using six of the most consistently effective arguments.* Incorporate unique illustrations to bring your message to life.* Speak in your own authentic voice; the art is in your delivery!In this newly updated edition, Sjodin offers her time-tested strategies and advice.Whatever your goal, you can learn to craft a fresh, brief, convincing message that generates tangible results.
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ISBN:
9781591845485
9781469000701
9781469090535
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Grouping Information

Grouped Work ID65bd756d-dbf4-8955-856b-535c499fa58e
Grouping Titlesmall message big impact the elevator speech effect
Grouping Authorsjodin terri l
Grouping Categorybook
Last Grouping Update2019-11-29 03:54:02AM
Last Indexed2019-12-12 05:06:44AM

Solr Details

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auth_author2Sjodin, Terri L..
authorSjodin, Terri L.
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Sjodin, Terri L..
hoopla digital.
author_displaySjodin, Terri L
available_at_broomfieldBroomfield
detailed_location_broomfieldBroomfield Non-Fiction
display_descriptionDon't just think of an elevator speech as a generic tool you use in chance moments--consider the concept as a strategy to manage multiple talking points and to communicate more complex idea's as well. Terri L. Sjodin's new work, Small Message, Big Impact, provides an entertaining, straightforward, and practical how-to guide on effectively communicating an important message in a short period of time. She gives listeners an inspiring new perspective on the power of what she calls the Elevator Speech Effect and shows them how to employ this amazing little tool to create influence in today's market. Perhaps you want to promote an idea, a project, or a concept. Maybe you are looking to create a more compelling message to sell a product or service that will help you access challenging decision makers. Whatever your purpose--be it professional, academic, political, philanthropic, or personal--you can learn to craft a fresh, brief, and persuasive message that generates tangible results! This audiobook shows: How a small message can have a big impact in helping you to communicate more effectively. How to build a compelling and persuasive case using six of the most consistently effective arguments in today's market.How to repurpose your existing presentations; incorporate new creative illustrations, and bring your message to life. How to speak in your own authentic voice--it's not only what you say, it's how you say it. How to morph your elevator speech content and employ your best material in a variety of presentation opportunities, including the internet and on social media platforms.
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publishDate2012
2015
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ils:.b19905646BookBooksrev. ed.EnglishPortfolio, 2012.xx, 219 p. : ill. ; 22 cm.
hoopla:MWT11212705eAudiobookAudio BooksUnabridged.EnglishGildan Audio, 2012.1 online resource (1 audio file (240 min.)) : digital.
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subject_facetAudiobooks
BUSINESS & ECONOMICS / Business Communication / General
Business
Business communication
Business presentations
Downloadable audio books
Interpersonal communication
title_displaySmall message, big impact : the elevator speech effect
title_fullSmall message, big impact : the elevator speech effect / Terri L. Sjodin
Small message, big impact : the elevator speech effect [electronic resource] / Terri Sjodin
Small message, big impact [electronic resource] : the elevator speech effect / Terri L. Sjodin
title_shortSmall message, big impact
title_subthe elevator speech effect
topic_facetBUSINESS & ECONOMICS / Business Communication / General
Business
Business communication
Business presentations
Interpersonal communication