Reality Check: the irreverent guide to outsmarting, outmanaging, and outmarketing your competition

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In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:-How to get a standing ovation-The art of schmoozing-How to create a community-The top ten lies of entrepreneurs-Everything you wanted to know about getting a job in Silicon Valley but didn't know who to askProvocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
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ISBN:
9781400190645
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Grouping Information

Grouped Work IDa673f7ff-8ed2-84e2-3d46-a2294e1a6833
Grouping Titlereality check the irreverent guide to outsmarting outmanaging and outmarketing your competition
Grouping Authorguy kawasaki
Grouping Categorybook
Grouping LanguageEnglish (eng)
Last Grouping Update2023-11-23 01:40:29AM
Last Indexed2024-03-28 01:45:01AM

Solr Fields

accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Boehmer, Paul
author
Kawasaki, Guy
author2-role
Boehmer, Paul,reader
hoopla digital
author_display
Kawasaki, Guy
display_description
In Silicon Valley slang, a "bozo explosion" is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, "If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don't make sense"...then it's time for a reality check.For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His bestseller The Art of the Start has become the most acclaimed bible for small business. And his blog is consistently among the fifty most popular in the world.Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:-How to get a standing ovation-The art of schmoozing-How to create a community-The top ten lies of entrepreneurs-Everything you wanted to know about getting a job in Silicon Valley but didn't know who to askProvocative, useful, and very funny, this straightforward book will show you why readers around the world love Guy Kawasaki.
id
a673f7ff-8ed2-84e2-3d46-a2294e1a6833
isbn
9781400190645
last_indexed
2024-03-28T07:45:01.739Z
lexile_score
-1
literary_form
Unknown
literary_form_full
Unknown
primary_isbn
9781400190645
publishDate
2008
publisher
Tantor Media, Inc
recordtype
grouped_work
subject_facet
Business
Management
Small business
title_display
Reality Check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
title_full
Reality Check : the irreverent guide to outsmarting, outmanaging, and outmarketing your competition [electronic resource] / Guy Kawasaki
title_short
Reality Check
title_sub
the irreverent guide to outsmarting, outmanaging, and outmarketing your competition
topic_facet
Business
Management
Small business

Solr Details Tables

item_details

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hoopla:MWT10756587Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/10756587?utm_source=MARC&Lid=hh4435Available Online

record_details

Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical DescriptionAbridged
hoopla:MWT10756587eAudiobookAudio BooksUnabridgedEnglishTantor Media, Inc20081 online resource (1 audio file (900 min.)) : digital.