So you want to start a brewery?: the Lagunitas story
Chicago Review Press,
In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes. Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story--with liberal dashes of pop culture and local color--this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest--and the fastest growing--craft brewer in the United States. First published in a limited edition two years ago by a tiny California press, So You Want to Start a Brewery? has here been revised and updated to include Lagunitas's establishment of a new brewery in Chicago, set to open in 2014. So You Want to Start a Brewery? is unglamorous and full of entertaining digressions, but it's never afraid to mess with the nuts and bolts. This is a must-read for all who have considered starting their own business--or have sweated blood working to get one on its feet. Told in the vibrant voice of Tony Magee--the man closest to the process--this blow-by-blow chronicle will introduce beer drinkers and entrepreneurs to the reality of starting a craft brewery from the ground up.
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|Grouped Work ID||1840e234-3179-bad5-308c-0924228eee7a|
|Grouping Title||so you want to start a brewery the lagunitas story|
|Grouping Author||magee tony|
|Last Grouping Update||2019-07-12 20:02:01PM|
|Last Indexed||2019-07-21 04:29:29AM|
|auth_author2||Hahn, Jonathan,, Whitaker, Marc,|
|author2-role||Hahn, Jonathan,designer., Whitaker, Marc,cover designer., hoopla digital.|
|display_description||So You Want to Start a Brewery? is the first-person account of Tony Magees gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest and the fastest-growing craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nations most popular and enduring craft beer brands.|
|item_details||Ebrary (Boulder):EBC1780792|EBC1780792|Ebrary (Boulder)|Online Ebrary (Boulder)|eBook|eBook|1|false|true|Ebrary (Boulder)||https://0-ebookcentral-proquest-com.nell.flatironslibrary.org/lib/boulder-ebooks/detail.action?docID=1780792||Available Online||Ebrary (Boulder)||, Ebrary (Broomfield):EBC1780792|EBC1780792|Ebrary (Broomfield)|Online Ebrary (Broomfield)|eBook|eBook|1|false|true|Ebrary (Broomfield)||https://0-ebookcentral-proquest-com.nell.flatironslibrary.org/lib/mamiedoudpl-ebooks/detail.action?docID=1780792||Available Online||Ebrary (Broomfield)||, hoopla:MWT11332982||Online Hoopla Collection|Online Hoopla|eBook|eBook|1|false|true|Hoopla||https://www.hoopladigital.com/title/11332982||Available Online|||||
|record_details||Ebrary (Boulder):EBC1780792|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource (226 pages) : illustrations, Ebrary (Broomfield):EBC1780792|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource (226 pages) : illustrations, hoopla:MWT11332982|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource|
|subject_facet||Beer industry -- California -- History, Breweries -- California -- History, Electronic books, Lagunitas Brewing Company, Microbreweries -- California -- History|
|title_display||So you want to start a brewery? : the Lagunitas story|
|title_full||So you want to start a brewery? : the Lagunitas story / Tony Magee ; interior design, Jonathan Hahn ; cover design, Marc Whitaker, So you want to start a brewery? : the Lagunitas story [electronic resource] / Tony Magee|
|title_short||So you want to start a brewery? :|
|title_sub||the Lagunitas story|
|topic_facet||Beer industry, Breweries, Electronic books, History, Microbreweries|