So you want to start a brewery?: the Lagunitas story

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Chicago Review Press,
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In 1993, Tony Magee, who had foundered at every job he'd ever had, decided to become the founder of a brewery. So You Want to Start a Brewery? is the thrilling first-person account of his gut-wrenching challenges and unexpected successes. Based in Petaluma, California, the Lagunitas Brewing Company makes craft beer that is simple and flavorful and defies categorization. The same could be said for this book. Equal parts memoir, narrative, and business story--with liberal dashes of pop culture and local color--this honest yet hilarious account of a one-of-a-kind, made-in-America journey just happens to culminate with the success of one of the nation's most popular craft beer brands. In twenty years, Lagunitas has grown from a shoestring operation to be the fifth largest--and the fastest growing--craft brewer in the United States. First published in a limited edition two years ago by a tiny California press, So You Want to Start a Brewery? has here been revised and updated to include Lagunitas's establishment of a new brewery in Chicago, set to open in 2014. So You Want to Start a Brewery? is unglamorous and full of entertaining digressions, but it's never afraid to mess with the nuts and bolts. This is a must-read for all who have considered starting their own business--or have sweated blood working to get one on its feet. Told in the vibrant voice of Tony Magee--the man closest to the process--this blow-by-blow chronicle will introduce beer drinkers and entrepreneurs to the reality of starting a craft brewery from the ground up.
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Grouping Information

Grouped Work ID 1840e234-3179-bad5-308c-0924228eee7a
Grouping Title so you want to start a brewery the lagunitas story
Grouping Author magee tony
Grouping Category book
Last Grouping Update 2019-07-12 20:02:01PM
Last Indexed 2019-07-21 04:29:29AM

Solr Details

accelerated_reader_point_value 0
accelerated_reader_reading_level 0
auth_author2 Hahn, Jonathan,, Whitaker, Marc,
author Magee, Tony,
author2-role Hahn, Jonathan,designer., Whitaker, Marc,cover designer., hoopla digital.
author_display Magee, Tony
detailed_location_broomfield Ebrary (Broomfield)
display_description So You Want to Start a Brewery? is the first-person account of Tony Magees gut-wrenching challenges and heart-warming successes in founding Lagunitas Brewing Company. In just 20 years, the company has grown from a seat-of-the-pants, one-man operation to be the fifth largest and the fastest-growing craft brewer in the United States. This equal part memoir, narrative, and business story is an illuminating yet hilarious account anchored strongly in time and place as a one-of-a-kind, made-in-America journey that culminates with the success of one of the nations most popular and enduring craft beer brands.
format_broomfield eBook
format_category_broomfield eBook
id 1840e234-3179-bad5-308c-0924228eee7a
isbn 9781556526060, 9781613731888
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last_indexed 2019-07-21T10:29:29.19Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
primary_isbn 9781613731888
publishDate 2014
record_details Ebrary (Boulder):EBC1780792|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource (226 pages) : illustrations, Ebrary (Broomfield):EBC1780792|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource (226 pages) : illustrations, hoopla:MWT11332982|eBook|eBook||English|Chicago Review Press,|2014.|1 online resource
recordtype grouped_work
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
Ebrary (Broomfield):EBC1780792 EBC1780792 Available Online Available Online false true false false false false
subject_facet Beer industry -- California -- History, Breweries -- California -- History, Electronic books, Lagunitas Brewing Company, Microbreweries -- California -- History
title_display So you want to start a brewery? : the Lagunitas story
title_full So you want to start a brewery? : the Lagunitas story / Tony Magee ; interior design, Jonathan Hahn ; cover design, Marc Whitaker, So you want to start a brewery? : the Lagunitas story [electronic resource] / Tony Magee
title_short So you want to start a brewery? :
title_sub the Lagunitas story
topic_facet Beer industry, Breweries, Electronic books, History, Microbreweries